No one ever made it to the Olympics without a coach, and neither should
corporate leaders. Then why is coaching often considered a luxury when the
goal is to win in the marketplace?
Dr. Elizabeth Fried unravels this mystery during her keynote
presentation Staying Cool Under Pressure: Let Neuroscience Show You
How! She models an executive coaching technique that leaders can apply back on the
job with their teams. Then she connects the dots between coaching and
neuroscience research with thought-provoking and often counter-intuitive
concepts such as:
1. Your brain has a “mind of its own”—which
isn’t always in your best interest
2. Why giving advice is almost always wrong
3. How multi-tasking can lead to decreased
4. How to decrease defensiveness when
5. Why providing helpful answers can
6. Why helping employees become better
thinkers leads to optimal performance
7. And more…
After recently viewing Dr. Fried’s
presentation, Joe Zerboni,owner and Team Leader of San Diego based ExecTeam,
said, “Many executives were eager to find ways to remain calm and cope more
effectively in this volatile business environment. Dr. Fried showed us that
by understanding how our brain works, we harness its positive power and
avoid submitting to its negative power. It's now been several months
since she visited with us, and the group still continues to talk about how
her presentation impacted them.”
A 2010 study entitled “High Impact Learning
Culture,” by Bersin and Associates, found that companies report a 100 per
cent to 500 per cent return on their investment from executive coaching.
This is based on factors such as executive output, quality improvements,
cost savings and senior leader turnover. An earlier 2008 study of 472 firms,
conducted by Drake Beam and Morin and the nonprofit thinktank, Human Capital
Institute, found similar results.
Elizabeth, was named for the third time
among the top 15 most influential executive coaches in the world by Coaching Gurus.net
in 2012 and relocated her corporate offices from Dublin, Ohio to Carlsbad,
California (San Diego County), in 2002. She coaches executives and managers on improving
leadership and business skills using the concepts derived from current brain
research. She also maintains a team of over two dozen
expert coaches nationwide to offer clients choices for their management and
executive development programs. Her
executive coaching firm,
My Executive Coach, provides a variety of coaching options which we
encourage you to review.
"I originally hired Dr. Elizabeth Fried's
provide executive coaching for my leadership team. My experience was stellar.
Dr. Fried provided coaching in a supportive, non-judgmental, and totally
confidential atmosphere,” states
Robert Westfall, president of Solatube International, a premier daylighting
company located in Vista, California. “She makes you look at the real you
and holds you accountable for changes that you need to make. For many
leaders, there are few who you can trust to ‘tell you like it is’ and help
you improve. She is one of them. Not only is she an expert in executive
coaching, she defines the qualities I really want in my inner circle:
honesty, trustworthiness and help."
The parent company, N.E. Fried and
Associates, Inc., founded in 1983, is a human resources consulting firm
specializing in executive development. It maintains two divisions: The
Learning Engine and My Executive Coach.
You can contact Dr. Fried at 760-598.8888 between 8 AM and 5 PM Pacific Time
to discuss your executive coaching needs.
have several options. If you visit me in person, I provide a relaxing,
comfortable place for us to meet and discuss
your needs. If we meet by phone or by Skype, I'll be talking to you
from my office. Whichever you choose, I promise that you will
receive my full attention and the focus will always be on you.
Give me a call
at 760-598.8888 to set up an appointment for a complimentary half hour
conversation. Alternatively you can email us by clicking on the
quick connect button in the
green box on our main website to complete a form and discuss your needs.
I'll be in touch by email to set up an appointment.
Visit us on Facebook!
others are saying:
here to be redirected to our main site at MyExecutive Coach. There you
will get to view all testimonials and a series of videos.
Dr. Fried before several years ago for our South Florida conference, it
came as no surprise that she was one of our more memorable keynote
speakers and an incredible hit at our 2nd Annual HR Conference at Sea.
Her amazing one-on-one coaching session with an audience volunteer,
provided us with keen insight into the process of executive coaching. By
using expert questioning techniques, she was able to get the volunteer
to open up about her challenges, come up with various alternatives to
make changes, analyze and discuss the alternatives, and select the best
solution. And she did this without ever making a suggestion!
I very comfortably recommend
Dr. Fried as one of the best presenters I have seen."
Lantz, CCP, SPHR, Executive Vice President, American Recruiters
is without a doubt one of America's finest and top executive coaches. She
has skill sets that are profound and insightful. She has the ability to
cut to the heart of any business matter quickly and recommends powerful
solutions that are direct and to the point. If you are an Executive
looking at improving your own skill sets or the skill sets of your
Executive team you will find in Elizabeth a coach that possess all the
skill sets you need to bring you and your team to the next level. Even
more importantly when Elizabeth doesn't know something, which she will
be completely honest about it and refer you to someone who does know.
She is the ultimate networker. As a result, she brings additional value
to your business that you would never expect but will greatly
appreciate. Elizabeth therefore has my very highest recommendation as a
gifted coach and mentor to all she comes in contact with."
–Dennis Conforto, Chairman &
CEO, National HouseCheck
"Elizabeth is a great executive coach, trainer, performance management consultant and
speaker. I have known Elizabeth for over20 years. She is a person of
unusual intelligence, creativity, warmth, generosity, and honesty. I have
the utmost respect for her as a professional and as a human being."
–Mae Lon Ding, President,
Personnel Systems Associates
"Elizabeth Fried is a bottom line, get it
done expert coach who will help you reach your full potential. Her
state-of-the-art tools and models, coupled with her exclusive
intellectual property and instincts, insure the success of the
individuals and organizations with whom she work."
White, Principal, Visio Consulting
FAQ: What is executive coaching?
Watch a video where Dr. Fried gives you a simple explanation in under 1
Contact us at 760-598.8888
Two dozen professionals and growing...